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In the shrinking of the Globe and emergence of Internet Driven Global Economy and Society, there is a necessity of company which can communicate well externally, it needs to communicate well internally. Companies that focus on honing their culture and employees via communication and education can create brands with a purpose. Brands need to start trusting the voices of their valued employees. In essence, brands need to become social.
Internal communication among employees is critical for external communication to start the process. Despite the reality at most companies, these firms need to remember that people don't think of a brand as a series of departments. Rather, they think of a brand as a whole entity.
The concept remains difficult for many brands, but companies are made up of people. Real people. Brands need to start tapping into this golden opportunity to elevate their brand relevance in a world where a person or business's reputation can be destroyed in a mouse click. There's liquid gold in the voices of employees, but few brands realize this unharnessed potential.
In our Employee Brand Building Exercise of various organizations, we have identified of a gap between employees and the organization. Its mission, vision and values can address in a better form, Employees needs, what the organization has to offer them, and Organization requirements to its employees.
Corporate identity should be communicated to the workforce, to give them guidance of what their work should reflect every day. A strong organizational identity can be constructed, giving employees a sense of belonging. When uniting a strong corporate and organizational identity, the possibilities of employees transmitting them to end consumers are higher.
This is where the expertise of Dawn HRS comes into picture.
We have the expertise and knowledge to drive your employees to be the Brand Ambassadors of your Products / Services. We have guided various organization thru our direct / indirect initiatives which have totally made a turnaround of their growth in all activities of the organizations operations.
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For general enquiries please contact: Dawn HR Services Bangalore - 560 034 Ph: +91 9845014071, 080-41473448 Email: info@dawnhrs.co.in |
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